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Stories @ Work
“…Leaders with a point of view have views about budgeting, planning, investing, capital and a host of other things. Great leaders take a point of view and use it as a spring to action. First, a leader engages other people by translating his or her point of view into a dynamic story. In his book, Leading Minds: An Anatomy Of Leadership (Basic Books 1995) Harvard Professor Howard Gardner says that stories are the basic human cognitive form. Most people think, recall and communicate with stories…”
Excerpt from How Leaders Develop Leaders by Eli Cohen and Noel Tichy from Training and Development Magazine

Organizations, cultures and societies are sustained by stories. Mankind’s attempts to understand and negotiate the world are grounded in narratives,. Story telling translates bare facts and logical argument into a form with which people can engage – emotionally and intellectually.

If you wish to transform the way in which people approach issues or demonstrate the value of behavioral change, there is no better way than through narrative. Presented as stories, ideas become stimulating and inspirational. They demand to be passed on, retold, elaborated, and absorbed as part of an organization’s oral culture. Stories are carriers of meaning and catalysts of change.

Thanks to technology, business intelligence can be shared more widely and in a format that focuses on specific challenges and their solutions through an efficient method. That is the idea behind Fifty Lessons.

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