David Bell, Chairman Emeritus of The Interpublic Group, reminds us that the brightest and best innovations that will resonate most with consumers are the ones that meet a real need in their day-to-day lives. This lesson is just one of 27 new videos that have launched into the library this month. Click on the videos below to watch the lesson in full.
Video:
Great Innovation Meets A Need
David Bell Chairman Emeritus The Interpublic Group
Product innovation is a powerful tool that can stretch the boundaries of possibility. But David Bell reminds us that the brightest and best innovations will always resonate with consumers, meeting a real need in their day-to-day lives.
Research by Tracom found that managers who exhibited higher versatility were 27 percent better at leading teams and 25 percent better at coaching others.
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